I just arrived in Mexico City today and after a short stopover at the hotel, headed downtown to the Typ09 conference.

The presentation layout is one of the best I’ve seen. The talks are given in the interior courtyard of the Museo Interactivo de Economía (MIDE). The podium is in the centre of the room and chairs are placed all around. Sixteen screens are installed on the perimeter of the room (four per wall), displaying the presenter’s slides. No matter where you are sitting, you have a good view of the presenter and her presentation. I can’t help but think about Most Pixels Ever and how this is a great setup for a multi-channel installation.

Kevin Larson from Microsoft gave a talk today on how typefaces have personalities and the research behind it. It was an interesting topic, but I felt like it needed more substance. Most of the points seemed obvious and felt like he was preaching to the choir, and the rest could have used actual statistics and data.

Tags: mexico, typ09

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